1.
Troilo G. Marketing In Creative Industries: Value, Experience and Creativity. Palgrave Macmillan; 2015. https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4763556
2.
Shaw S. Airline Marketing and Management. 7th ed. Ashgate; 2011. http://catalogue.londonmet.ac.uk/record=b1680385~S1
3.
Reic I, Lance J. Events Marketing Management: A Consumer Perspective. Taylor and Francis; 2016. http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4694372
4.
Bilton C. Disappearing Product. Edward Elgar Publishing; 2017. https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5449765
5.
Hudson, Simon. Hudson L. Marketing for Tourism, Hospitality & Events: A Global & Digital Approach. Sage Publications; 2024.
6.
Wilson A, Zeithaml VA, Bitner MJ, Gremler DD. Services Marketing: Integrating Customer Focus across the Firm. 3rd European edition. McGraw-Hill Education; 2016.
7.
Kolb BM. Marketing Strategy for Creative and Cultural Industries. Taylor and Francis; 2016. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781317429807
8.
Middleton VTC, Fyall A, Morgan M, Ranchhod A. Marketing in Travel and Tourism. 4th ed. Butterworth-Heinemann; 2009. http://catalogue.londonmet.ac.uk/record=b1685477~S1
9.
King M, Feist J. Music Marketing: Press, Promotion, Distribution, and Retail. Berklee; 2009.
10.
Baker B. Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget. Revised and updated [edition]. Spotlight Publications; 2013.
11.
Chaffey D, Smith PR. Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. 5th edition. Taylor and Francis; 2017. http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4834186
12.
Fill C, Turnbull S. Marketing Communications: Touchpoints, Sharing and Disruption. 8th Edition. Pearson; 2019. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292235011
13.
Jobber D, Ellis-Chadwick F. Principles and Practice of Marketing. 9th edition. McGraw-Hill Education; 2019.
14.
Goldenberg BJ. The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits. Pearson Education; 2015. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9780134134000
15.
Gronroos C. Service Management and Marketing. 3rd Revised edition. John Wiley and Sons Ltd; 2007.
16.
Owsinski B. Bobby Owsinski’s Social Media Promotion for Musicians: The Manual for Marketing Yourself, Your Band, and Your Music Online. Second edition. BOMG Publishing; 2017.
17.
Kotler P. Marketing for Hospitality and Tourism. 7th edition, Global edition. Pearson; 2017. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292156163
18.
Payne A, Frow P. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge University Press; 2013. https://dx.doi.org/10.1017/CBO9781139057417
19.
Palmer A. Principles of Services Marketing. 7th ed. McGraw-Hill; 2014.
20.
John Daniels, ,  Lee Radebaugh, , and  Daniel Sullivan. Part 2 National Environmental Differences. In: International Business, Global Edition. Pearson Education Limited; 2018:69-172. https://ebookcentral.proquest.com/lib/londonmet/reader.action?docID=5216094&ppg=70
21.
Lovelock CH, Wirtz J. Services Marketing: People, Technology, Strategy. Eighth edition. World Scientific; 2016. https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5227858
22.
Veal AJ, Darcy S. Research Methods in Sport Studies and Sport Management: A Practical Guide. Pearson; 2014. http://catalogue.londonmet.ac.uk/record=b1696623~S1
23.
Institute of Practitioners in Advertising. http://www.ipa.co.uk/
24.
Internet Advertising Bureau UK. https://www.iabuk.com/
25.
Interactive Advertising Bureau. https://www.iab.com/
26.
Smartinsights. https://www.smartinsights.com/
27.
PR Week. https://www.prweek.com/uk
28.
Event Magazine. http://www.themaineventmagazine.co.uk/
29.
Campaign originally Media Week. https://www.campaignlive.co.uk/experiences
30.
British Phonographic Industry. https://www.bpi.co.uk/
31.
The Music Manager’s Forum. https://themmf.net/
32.
International Federation of the Phonographic Industry. http://www.ifpi.org/
33.
Association of Independent Music. http://www.musicindie.com/
34.
Music week. Published online 1983. https://resolver.ebscohost.com//Redirect/PRL?EPPackageLocationID=1125.50349.922489&epcustomerid=s7891141
35.
Music Journal. https://www.ism.org/news/musicjournal
36.
Record of the day. https://www.recordoftheday.com/
37.
Simply Measured part of Sprout Social. https://sproutsocial.com/