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G. Troilo, Marketing In creative industries: value, experience and creativity. Basingstoke: Palgrave Macmillan, 2015 [Online]. Available: https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4763556
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S. Shaw, Airline marketing and management, 7th ed. Burlington, VT: Ashgate, 2011 [Online]. Available: http://catalogue.londonmet.ac.uk/record=b1680385~S1
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I. Reic and J. Lance, Events Marketing Management: a consumer perspective. Florence: Taylor and Francis, 2016 [Online]. Available: http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4694372
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C. Bilton, Disappearing product. [S.l.]: Edward Elgar Publishing, 2017 [Online]. Available: https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5449765
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L. Hudson, Simon. Hudson, Marketing for tourism, hospitality & events: a global & digital approach. [S.l.]: Sage Publications, 2024.
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A. Wilson, V. A. Zeithaml, M. J. Bitner, and D. D. Gremler, Services marketing: integrating customer focus across the firm, 3rd European edition. Maidenhead, Berkshire: McGraw-Hill Education, 2016.
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B. M. Kolb, Marketing strategy for creative and cultural industries. Taylor and Francis, 2016 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781317429807
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V. T. C. Middleton, A. Fyall, M. Morgan, and A. Ranchhod, Marketing in travel and tourism, 4th ed. Oxford: Butterworth-Heinemann, 2009 [Online]. Available: http://catalogue.londonmet.ac.uk/record=b1685477~S1
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M. King and J. Feist, Music marketing: press, promotion, distribution, and retail. Boston, Mass: Berklee, 2009.
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B. Baker, Guerrilla music marketing handbook: 201 self-promotion ideas for songwriters, musicians and bands on a budget, Revised and Updated [edition]. St. Louis, MO: Spotlight Publications, 2013.
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D. Chaffey and P. R. Smith, Digital marketing excellence: planning, optimizing and integrating online marketing, 5th edition. Florence: Taylor and Francis, 2017 [Online]. Available: http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4834186
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C. Fill and S. Turnbull, Marketing communications: touchpoints, sharing and disruption, 8th Edition. New York: Pearson, 2019 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292235011
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D. Jobber and F. Ellis-Chadwick, Principles and practice of marketing, 9th edition. London: McGraw-Hill Education, 2019.
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B. J. Goldenberg, The definitive guide to social CRM: maximizing customer relationships with social media to gain market insights, customers, and profits. Upper Saddle River, New Jersey: Pearson Education, 2015 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9780134134000
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C. Gronroos, Service Management and Marketing, 3rd Revised edition. Chichester: John Wiley and Sons Ltd, 2007.
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B. Owsinski, Bobby Owsinski’s Social media promotion for musicians: the manual for marketing yourself, your band, and your music online, Second edition. Burbank, CA: BOMG Publishing, 2017.
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P. Kotler, Marketing for hospitality and tourism, 7th edition, Global edition. Boston: Pearson, 2017 [Online]. Available: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292156163
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A. Payne and P. Frow, Strategic customer management: integrating relationship marketing and CRM. Cambridge: Cambridge University Press, 2013 [Online]. Available: https://dx.doi.org/10.1017/CBO9781139057417
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A. Palmer, Principles of services marketing, 7th ed. Maidenhead: McGraw-Hill, 2014.
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John Daniels, ,  Lee Radebaugh, , and  Daniel Sullivan, ‘Part 2 National Environmental Differences’, in International Business, Global Edition, Pearson Education Limited, 2018, pp. 69–172 [Online]. Available: https://ebookcentral.proquest.com/lib/londonmet/reader.action?docID=5216094&ppg=70
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C. H. Lovelock and J. Wirtz, Services marketing: people, technology, strategy, Eighth edition. New Jersey: World Scientific, 2016 [Online]. Available: https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5227858
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A. J. Veal and S. Darcy, Research methods in sport studies and sport management: a practical guide. London: Pearson, 2014 [Online]. Available: http://catalogue.londonmet.ac.uk/record=b1696623~S1
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