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Bilton, Chris. 2017. Disappearing Product. [S.l.]: Edward Elgar Publishing. https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5449765.
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Chaffey, Dave, and P. R. Smith. 2017. Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. 5th edition. Florence: Taylor and Francis. http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4834186.
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Fill, Chris, and Sarah Turnbull. 2019. Marketing Communications: Touchpoints, Sharing and Disruption. 8th Edition. New York: Pearson. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292235011.
Goldenberg, Barton J. 2015. The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits. Upper Saddle River, New Jersey: Pearson Education. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9780134134000.
Gronroos, Christian. 2007. Service Management and Marketing. 3rd Revised edition. Chichester: John Wiley and Sons Ltd.
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John Daniels, , Lee Radebaugh, , and Daniel Sullivan. 2018. ‘Part 2 National Environmental Differences’. In International Business, Global Edition, 69–172. Pearson Education Limited. https://ebookcentral.proquest.com/lib/londonmet/reader.action?docID=5216094&ppg=70.
King, Mike, and Jonathan Feist. 2009. Music Marketing: Press, Promotion, Distribution, and Retail. Boston, Mass: Berklee.
Kolb, Bonita M. 2016. Marketing Strategy for Creative and Cultural Industries. Taylor and Francis. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781317429807.
Kotler, Philip. 2017. Marketing for Hospitality and Tourism. 7th edition, Global edition. Boston: Pearson. http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292156163.
Lovelock, Christopher H., and Jochen Wirtz. 2016. Services Marketing: People, Technology, Strategy. Eighth edition. New Jersey: World Scientific. https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5227858.
Middleton, Victor T. C., Alan Fyall, Michael Morgan, and Ashok Ranchhod. 2009. Marketing in Travel and Tourism. 4th ed. Oxford: Butterworth-Heinemann. http://catalogue.londonmet.ac.uk/record=b1685477~S1.
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Owsinski, Bobby. 2017. Bobby Owsinski’s Social Media Promotion for Musicians: The Manual for Marketing Yourself, Your Band, and Your Music Online. Second edition. Burbank, CA: BOMG Publishing.
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Payne, Adrian, and Pennie Frow. 2013. Strategic Customer Management: Integrating Relationship Marketing and CRM. Cambridge: Cambridge University Press. https://dx.doi.org/10.1017/CBO9781139057417.
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Reic, Ivna, and Justin Lance. 2016. Events Marketing Management: A Consumer Perspective. Florence: Taylor and Francis. http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4694372.
Shaw, Stephen. 2011. Airline Marketing and Management. 7th ed. Burlington, VT: Ashgate. http://catalogue.londonmet.ac.uk/record=b1680385~S1.
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Troilo, Gabriele. 2015. Marketing In Creative Industries: Value, Experience and Creativity. Basingstoke: Palgrave Macmillan. https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4763556.
Veal, Anthony James, and Simon Darcy. 2014. Research Methods in Sport Studies and Sport Management: A Practical Guide. London: Pearson. http://catalogue.londonmet.ac.uk/record=b1696623~S1.
Wilson, Alan, Valarie A. Zeithaml, Mary Jo Bitner, and Dwayne D. Gremler. 2016. Services Marketing: Integrating Customer Focus across the Firm. 3rd European edition. Maidenhead, Berkshire: McGraw-Hill Education.
