Bibliography for LT4013 Marketing for Aviation and Creative Industries BETA

@book{Baker_2013, address={St. Louis, MO}, edition={Revised and updated [edition]}, title={Guerrilla music marketing handbook: 201 self-promotion ideas for songwriters, musicians and bands on a budget}, publisher={Spotlight Publications}, author={Baker, Bob}, year={2013} }

@book{Bilton_2017, address={[S.l.]}, title={Disappearing product}, url={https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5449765}, publisher={Edward Elgar Publishing}, author={Bilton, Chris}, year={2017} }

@book{Chaffey_Smith_2017, address={Florence}, edition={5th edition}, title={Digital marketing excellence: planning, optimizing and integrating online marketing}, url={http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4834186}, publisher={Taylor and Francis}, author={Chaffey, Dave and Smith, P. R.}, year={2017} }

@book{Fill_Turnbull_2019, address={New York}, edition={8th Edition}, title={Marketing communications: touchpoints, sharing and disruption}, url={http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292235011}, publisher={Pearson}, author={Fill, Chris and Turnbull, Sarah}, year={2019} }

@book{Goldenberg_2015, address={Upper Saddle River, New Jersey}, title={The definitive guide to social CRM: maximizing customer relationships with social media to gain market insights, customers, and profits}, url={http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9780134134000}, publisher={Pearson Education}, author={Goldenberg, Barton J.}, year={2015} }

@book{Gronroos_2007, address={Chichester}, edition={3rd Revised edition}, title={Service Management and Marketing}, publisher={John Wiley and Sons Ltd}, author={Gronroos, Christian}, year={2007} }

@book{Hudson, Simon. Hudson_2024, address={[S.l.]}, title={Marketing for tourism, hospitality & events: a global & digital approach}, publisher={Sage Publications}, author={Hudson, Simon. Hudson, Louise}, year={2024} }

@book{Jobber_Ellis-Chadwick_2019, address={London}, edition={9th edition}, title={Principles and practice of marketing}, publisher={McGraw-Hill Education}, author={Jobber, David and Ellis-Chadwick, Fiona}, year={2019} }

@inbook{John Daniels, ,  Lee Radebaugh, , and  Daniel Sullivan_2018, title={Part 2 National Environmental Differences}, url={https://ebookcentral.proquest.com/lib/londonmet/reader.action?docID=5216094&ppg=70}, booktitle={International Business, Global Edition}, publisher={Pearson Education Limited}, author={John Daniels, ,  Lee Radebaugh, , and  Daniel Sullivan}, year={2018}, pages={69–172} }

@book{King_Feist_2009, address={Boston, Mass}, title={Music marketing: press, promotion, distribution, and retail}, publisher={Berklee}, author={King, Mike and Feist, Jonathan}, year={2009} }

@book{Kolb_2016, title={Marketing strategy for creative and cultural industries}, url={http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781317429807}, publisher={Taylor and Francis}, author={Kolb, Bonita M.}, year={2016} }

@book{Kotler_2017, address={Boston}, edition={7th edition, Global edition}, title={Marketing for hospitality and tourism}, url={http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292156163}, publisher={Pearson}, author={Kotler, Philip}, year={2017} }

@book{Lovelock_Wirtz_2016, address={New Jersey}, edition={Eighth edition}, title={Services marketing: people, technology, strategy}, url={https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5227858}, publisher={World Scientific}, author={Lovelock, Christopher H. and Wirtz, Jochen}, year={2016} }

@book{Middleton_Fyall_Morgan_Ranchhod_2009, address={Oxford}, edition={4th ed}, title={Marketing in travel and tourism}, url={http://catalogue.londonmet.ac.uk/record=b1685477~S1}, publisher={Butterworth-Heinemann}, author={Middleton, Victor T. C. and Fyall, Alan and Morgan, Michael and Ranchhod, Ashok}, year={2009} }

@book{Owsinski_2017, address={Burbank, CA}, edition={Second edition}, title={Bobby Owsinski’s Social media promotion for musicians: the manual for marketing yourself, your band, and your music online}, publisher={BOMG Publishing}, author={Owsinski, Bobby}, year={2017} }

@book{Palmer_2014, address={Maidenhead}, edition={7th ed}, title={Principles of services marketing}, publisher={McGraw-Hill}, author={Palmer, Adrian}, year={2014} }

@book{Payne_Frow_2013, address={Cambridge}, title={Strategic customer management: integrating relationship marketing and CRM}, url={https://dx.doi.org/10.1017/CBO9781139057417}, publisher={Cambridge University Press}, author={Payne, Adrian and Frow, Pennie}, year={2013} }

@book{Reic_Lance_2016, address={Florence}, title={Events Marketing Management: a consumer perspective}, url={http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4694372}, publisher={Taylor and Francis}, author={Reic, Ivna and Lance, Justin}, year={2016} }

@book{Shaw_2011, address={Burlington, VT}, edition={7th ed}, title={Airline marketing and management}, url={http://catalogue.londonmet.ac.uk/record=b1680385~S1}, publisher={Ashgate}, author={Shaw, Stephen}, year={2011} }

@book{Troilo_2015, address={Basingstoke}, title={Marketing In creative industries: value, experience and creativity}, url={https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4763556}, publisher={Palgrave Macmillan}, author={Troilo, Gabriele}, year={2015} }

@book{Veal_Darcy_2014, address={London}, title={Research methods in sport studies and sport management: a practical guide}, url={http://catalogue.londonmet.ac.uk/record=b1696623~S1}, publisher={Pearson}, author={Veal, Anthony James and Darcy, Simon}, year={2014} }

@book{Wilson_Zeithaml_Bitner_Gremler_2016, address={Maidenhead, Berkshire}, edition={3rd European edition}, title={Services marketing: integrating customer focus across the firm}, publisher={McGraw-Hill Education}, author={Wilson, Alan and Zeithaml, Valarie A. and Bitner, Mary Jo and Gremler, Dwayne D.}, year={2016} }

@article{Music week_1983, address={London, England}, url={https://resolver.ebscohost.com//Redirect/PRL?EPPackageLocationID=1125.50349.922489&epcustomerid=s7891141}, publisher={Music Week Ltd}, year={1983} }

@misc{Institute of Practitioners in Advertising, url={http://www.ipa.co.uk/} }

@misc{Internet Advertising Bureau UK, url={https://www.iabuk.com/} }

@misc{Interactive Advertising Bureau, url={https://www.iab.com/} }

@misc{Smartinsights, url={https://www.smartinsights.com/} }

@misc{PR Week, url={https://www.prweek.com/uk} }

@misc{Event Magazine, url={http://www.themaineventmagazine.co.uk/} }

@misc{Campaign originally Media Week, url={https://www.campaignlive.co.uk/experiences} }

@misc{British Phonographic Industry, url={https://www.bpi.co.uk/} }

@misc{The Music Manager’s Forum, url={https://themmf.net/} }

@misc{International Federation of the Phonographic Industry, url={http://www.ifpi.org/} }

@misc{Association of Independent Music, url={http://www.musicindie.com/} }

@misc{Music Journal, url={https://www.ism.org/news/musicjournal} }

@misc{Record of the day, url={https://www.recordoftheday.com/} }

@misc{Simply Measured part of Sprout Social, url={https://sproutsocial.com/} }