Bibliography for LT4013 Marketing for Aviation and Creative Industries BETA

Association of Independent Music (no date). Available at: http://www.musicindie.com/.

Baker, B. (2013) Guerrilla music marketing handbook: 201 self-promotion ideas for songwriters, musicians and bands on a budget. Revised and updated [edition]. St. Louis, MO: Spotlight Publications.

Bilton, C. (2017) Disappearing product. [S.l.]: Edward Elgar Publishing. Available at: https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5449765.

British Phonographic Industry (no date). Available at: https://www.bpi.co.uk/.

Campaign originally Media Week (no date). Available at: https://www.campaignlive.co.uk/experiences.

Chaffey, D. and Smith, P. R. (2017) Digital marketing excellence: planning, optimizing and integrating online marketing. 5th edition. Florence: Taylor and Francis. Available at: http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4834186.

Event Magazine (no date). Available at: http://www.themaineventmagazine.co.uk/.

Fill, C. and Turnbull, S. (2019) Marketing communications: touchpoints, sharing and disruption. 8th Edition. New York: Pearson. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292235011.

Goldenberg, B. J. (2015) The definitive guide to social CRM: maximizing customer relationships with social media to gain market insights, customers, and profits. Upper Saddle River, New Jersey: Pearson Education. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9780134134000.

Gronroos, C. (2007) Service Management and Marketing. 3rd Revised edition. Chichester: John Wiley and Sons Ltd.

Hudson, Simon. Hudson, L. (2024) Marketing for tourism, hospitality & events: a global & digital approach. [S.l.]: Sage Publications.

Institute of Practitioners in Advertising (no date). Available at: http://www.ipa.co.uk/.

Interactive Advertising Bureau (no date). Available at: https://www.iab.com/.

International Federation of the Phonographic Industry (no date). Available at: http://www.ifpi.org/.

Internet Advertising Bureau UK (no date). Available at: https://www.iabuk.com/.

Jobber, D. and Ellis-Chadwick, F. (2019) Principles and practice of marketing. 9th edition. London: McGraw-Hill Education.

John Daniels, ,  Lee Radebaugh, , and  Daniel Sullivan (2018) ‘Part 2 National Environmental Differences’, in International Business, Global Edition. Pearson Education Limited, pp. 69–172. Available at: https://ebookcentral.proquest.com/lib/londonmet/reader.action?docID=5216094&ppg=70.

King, M. and Feist, J. (2009) Music marketing: press, promotion, distribution, and retail. Boston, Mass: Berklee.

Kolb, B. M. (2016) Marketing strategy for creative and cultural industries. Taylor and Francis. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781317429807.

Kotler, P. (2017) Marketing for hospitality and tourism. 7th edition, Global edition. Boston: Pearson. Available at: http://www.vlebooks.com/vleweb/product/openreader?id=LondonMetr&isbn=9781292156163.

Lovelock, C. H. and Wirtz, J. (2016) Services marketing: people, technology, strategy. Eighth edition. New Jersey: World Scientific. Available at: https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=5227858.

Middleton, V. T. C., Fyall, A., Morgan, M. and Ranchhod, A. (2009) Marketing in travel and tourism. 4th ed. Oxford: Butterworth-Heinemann. Available at: http://catalogue.londonmet.ac.uk/record=b1685477~S1.

Music Journal (no date). Available at: https://www.ism.org/news/musicjournal.

‘Music week’ (1983). London, England: Music Week Ltd. Available at: https://resolver.ebscohost.com//Redirect/PRL?EPPackageLocationID=1125.50349.922489&epcustomerid=s7891141.

Owsinski, B. (2017) Bobby Owsinski’s Social media promotion for musicians: the manual for marketing yourself, your band, and your music online. Second edition. Burbank, CA: BOMG Publishing.

Palmer, A. (2014) Principles of services marketing. 7th ed. Maidenhead: McGraw-Hill.

Payne, A. and Frow, P. (2013) Strategic customer management: integrating relationship marketing and CRM. Cambridge: Cambridge University Press. Available at: https://dx.doi.org/10.1017/CBO9781139057417.

PR Week (no date). Available at: https://www.prweek.com/uk.

Record of the day (no date). Available at: https://www.recordoftheday.com/.

Reic, I. and Lance, J. (2016) Events Marketing Management: a consumer perspective. Florence: Taylor and Francis. Available at: http://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4694372.

Shaw, S. (2011) Airline marketing and management. 7th ed. Burlington, VT: Ashgate. Available at: http://catalogue.londonmet.ac.uk/record=b1680385~S1.

Simply Measured part of Sprout Social (no date). Available at: https://sproutsocial.com/.

Smartinsights (no date). Available at: https://www.smartinsights.com/.

The Music Manager’s Forum (no date). Available at: https://themmf.net/.

Troilo, G. (2015) Marketing In creative industries: value, experience and creativity. Basingstoke: Palgrave Macmillan. Available at: https://ebookcentral.proquest.com/lib/londonmet/detail.action?docID=4763556.

Veal, A. J. and Darcy, S. (2014) Research methods in sport studies and sport management: a practical guide. London: Pearson. Available at: http://catalogue.londonmet.ac.uk/record=b1696623~S1.

Wilson, A., Zeithaml, V. A., Bitner, M. J. and Gremler, D. D. (2016) Services marketing: integrating customer focus across the firm. 3rd European edition. Maidenhead, Berkshire: McGraw-Hill Education.